Teresa Cullen
Graphic Designer
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Field Guide for Dreamforce 2017

Dreamforce is an annual user conference hosted by Salesforce in downtown San Francisco, bringing together thought leaders, industry pioneers, and thousands of IT professionals.

This Field Guide was a workbook created for Bluewolf + IBM to be was used at Dreamforce 2017. The guide contains useful information around Augmented Intelligence (AI), chatbots, as well as the partnership between Bluewolf and IBM.

Phtography: © Marla Aufmuth.
Client:
Bluewolf, an IBM Company
Design: Teresa Cullen
Art Direction: Alta Tseng + Emma Nguyen + Corinne Sklar
Copywriting: Janet Alexander + Kristil Robarts
© Bluewolf, an IBM Company