Teresa Cullen
Graphic Designer

The Power To Campaign for Dreamforce 2017

Dreamforce is an annual user conference hosted by Salesforce in downtown San Francisco, bringing together thought leaders, industry pioneers and thousands of IT professionals.

I worked with the Creative Team to develop the concept and visual identity for the event. Once the visual identity was created, I was responsible for helping to create signage, social posts, and various activations for the event.

Photos by © Teresa Cullen. Last Photo by © Marla Aufmuth.
Bluewolf, an IBM Company
Designer: Teresa Cullen +  Emma Nguyen
Senior Art Direction: Alta Tseng + Emma Nguyen + Corinne Sklar
Copywriters: Janet Alexander
© Bluewolf, and IBM Company