Teresa Cullen
Graphic Designer
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‘The Power To’ Campaign for Dreamforce 2017

Dreamforce is an annual user conference hosted by Salesforce in downtown San Francisco, bringing together thought leaders, industry pioneers, and thousands of IT professionals.

I worked with other members of the Creative Team to develop the concept and visual identity for this event. Once the visual identity was created, I created signage, social posts, and various activations for the event.

Photography: Top © Teresa Cullen. Bottom by © Marla Aufmuth.
Design: Teresa Cullen +  Emma Nguyen
Art Direction: Alta Tseng + Emma Nguyen + Corinne Sklar
Copywriting: Janet Alexander
© Bluewolf, an IBM Company